INTUIT QUICKBOOKS – ACCOUNTABLE

No one holds themselves accountable like accountants 

CHALLENGE

QuickBooks makes accounting software for small businesses, and one of the best ways to reach small business owners is through their accountants. These accountants have the trust of their clients, and if they recommend a certain software (say, QuickBooks Online), their clients listen. So when accountants started feeling like they were being treated as a sales channel rather than a valuable partner by QuickBooks, Betty was enlisted to help rebuild trust.   

INTUIT QUICKBOOKS - ACCOUNTABLE

INTUIT QUICKBOOKS - ACCOUNTABLE

SOLUTION

Show accountants that they're valued and appreciated by asking a simple question: Who's more accountable than accountants? 

RESULTS

  • 122% overall impression goal served 

  • 25MM impressions 

  • 20K conversions from paid media 

  • 45% video completion rate  

  • 77% video watch rate  

  • 18K QBO sign-ins, a 12 index in monthly active users vs. previous year 

  • U.S. QBO personal recommendation score increased 41% at peak of media spend  

  • 61.7% improvement in gross new subscribers