NATROL

Bringing the Kemps cows home

CHALLENGE

Kemps has been delighting families throughout the upper Midwest with wholesome and delicious dairy products for over 100 years. The brand has always been about the cows, but needed to tell a new story that resonated with modern audiences to build brand loyalty and drive sales — particularly millennial families who value local products, sourcing transparency and brands that are connected to their communities.

KEMPS

SOLUTION

We paid homage to Kemps’ classic and beloved “It’s The Cows” campaign while showing that it’s not just “the” cows that make Kemps special, but “our” cows — raised on local Midwest family farms to make delicious dairy products that make the journey from family farms to family tables.