A TASTE OF WHAT VANILLA SHOULD BE

NIELSEN-MASSEY VANILLAS

BUILD

Nielsen-Massey has been making the world’s finest vanillas and flavors for over 100 years. Despite being the go-to for 8 out of 10 chefs, the brand wasn’t a household name. We were tasked to build the brand from a bottle that you might not realize you have in your cupboard to one that you proudly display on your countertop.

BETTER

Nielsen-Massey has a unique process that literally makes better vanilla. It was paramount, therefore, that our campaign let the world know that not all vanillas are created equal, and consumers shouldn’t settle for anything less than the very best. That birthed “Taste vanilla as vanilla should be.” The platform enabled us to extoll the virtues of Nielsen-Massey’s core vanilla extract product, and expand to new products like vanilla paste—all in service of creating a bona fide badge brand.

NIELSEN-MASSEY VANILLAS